The Definitive Guide to the Brow Artistry

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There is so much power in the brow. If you don’t believe us, just think of how important they are to human communication and facial expression. This is not a joke. Experts and psychologists speak on the shape of our eyebrows that can actually relay expressions such as surprise, anger, or sexiness. Many makeup artists view eyebrows as a major feature in defining the face. If you’re on any social media platforms, you’ve probably chuckled at the many memes in regards to judging someone by their brows. It’s all jokes of course, but in serious talk, your brows can make or break you. Who wants bad eyebrows? Who wants expressions on their face that are deceiving and well…not flattering. Some of us are torn or maybe ill-informed on how your eyebrows should look for your face shape, personality, style, etc, so we’re giving you a guide to help you achieve the perfect eyebrows. (image via Pinterest)

What Do The Makeup Experts Say?

Remember back in the day, early 90s to 2000’s, when thin was in? Barely there brows, sparsey ones, crooked ones were invading the red carpet and music videos. Thankfully we have new techniques, brow kits, and makeup palettes that can aid those struggling brows some of us have. With the internet boomin’, we can get access to tips from well known makeup artists now. Isn’t that great? Check out some awesome tips below from some of our favorite makeup artists on how to define your brows and get full coverage.

“The overall objective is to fill in the sparse areas, not to fill in the entire brow,” Ariel Tejada (makeup artist for Kylie Jenner)

Jenn Streicher (known for her work on ANTM) recommends letting brows grow out six to eight weeks to reach their full potential. “The longer, the better as that lets you see your natural shape”

Celebrity Makeup Artist Suzie Moldavon‘s tip is to “Check the space in the middle. Now check the middle, (the uni-brow area), which is one of the most commonly over-tweezed spots. The proper place for the eyebrow to start is straight up from the ball of your nose (not the edge of your nostrils!). Turn your straight edge perpendicular to the floor and place it from the ball of your nose up to your eyebrow.”

Makeup Artist Sam Fine has a technique where he uses a clear mascara or maybe a clear gel with a spoolie to brush through your brows to really see the shape of them which will make it easier to fill in and have control.

Makeup Artist Allan Avendaño shares a tip he learned from actress Zendaya  “She taught me how to create the shape with a really fine-point brow pencil and draw little swipes to mimic the look of hair.”

“Always brush your brows up,” says Sarah Lucero, Stila Cosmetics‘ global executive director of creative artistry. “It creates a more polished look that’s very feminine. It glosses the brow making it look done and ties everything together.”

The basic rule is that your arch should line up with the outer edge of your pupil. How high, how long, and how thick you go depends on your face shape. (via Allure magazine)

Here are some then and now images of celebrities brow transformation.



Photo credit:

Now let’s get those Cara Delevingne brows!


Products to Try:

Tinted Brow Mascaras

If you have barely there brows and want to try a tint gel mascara, Clinique’s ‘Just Browsing’ Brush-on Styling Mousse ($17) which is a 24-hour long-wearing brow mousse that tints, tames and fills in even the sparsest brows will certainly do the job. A cheaper version would be something like Rimmel ‘Brow This Way’ Styling Gel ($4). We also hear beauty bloggers rave about the Boy Brow by Glossier. This product is an all-in-one brow fluffer, filler, and shaper. See it in action below.

Brow Pencils

Pencils are simple and easy but if you have a heavy hand, it could be dangerous. There are some really good options if you want that au natural look that gives you perfect, real looking brows. Try Hourglass’s Arch Brow Sculpting Pencil ($34) that combines the benefits and technique of a powder, pencil, and wax. A cult favorite and a little less in price version would be the Anastasia Brow Wiz ($21) which comes in 10 shades. If you’re looking for a good drugstore brand, Maybelline Brow Precise Shaping Pencil ($7.99) is great for precision.

Eyebrow Kit

Now if you want to really invest in those hairs above your eyes and get flawless brows, sometimes you gotta drop big bucks for the best products. Dior All-in-Brow Long-Wear Brow Contour Kit ($52): an eyebrow kit with two brow powders and a waterproof brow wax for long-lasting color hold has awesome reviews and proven results. Another alternative to powder is a wax; you can try e.l.f. Studio Eyebrow Kit ($2.99) which is a duo pigmented version that defines and shapes brows.

Eyebrow gel

For a product that keeps your unruly brows in place, a brow gel will do the trick. Something like Nyx cosmetics Eyebrow Gel ($6.99) can be a good start. It’s a waterproof formula that keeps brows in place with no smudging or wearing off. This product comes in various shades. If you want to try a clear one, Anastasia’s Brow Gel ($22) is a good one as well.

Your Face Shape Matters

Sometimes we are visual learners. A clear guide with images can really help us get an idea of what type of eyebrow shape would be suitable for our face shape. Check out this guide for a better understanding. (image via Pinterest)


And there you have it, the Brow Artistry. It can be exhausting to know the science in shaping brows. Just remember to never over tweeze, only fill in the sparse areas, trim unwanted hairs, or you can just find yourself the best eyebrow aesthetician. But even with that, you still need to maintain them in-between visits. I get my brows threaded about every 2 months. I don’t like to go too often because I’m afraid they will get too thin. I love full bushy brows, but also refined. Also, try a concealer that is a shade lighter than you skin tone to work under your brows for better definition.

Thanks for reading FWH! xo

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Hi! I'm Taliah Ferguson. Welcome to Fashion Was Here. I aim to make this site a one-stop shop for all things with flair and flavor.

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