I can’t believe it’s already here! Once August hits, the Back-to School frenzies begin and it becomes all about getting ready and prepared for heading back to the studies. To help you on your fashion journey, Arundel Mills x Teen Vogue are hosting a Back-to-School event this Saturday, August 8th from 1pm-4pm. I’ll be there to enjoy some on-trend styles from the Fashion Show, and also a special treat from guest host YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos. Check out FULL details below.
Hanover, Maryland – (August 3, 2015) Arundel Mills and Teen Vogue, the number-one source of fashion and beauty news for style-conscious teens and 20-somethings everywhere, announce a Back-to-School Saturday (BTSS) event to take place in Hanover, MD on Saturday, August 8th from 1-4PM.
In 2012, Teen Vogue transformed the Back-to-School shopping season with its debut of Teen Vogue Back-to-School Saturday, declaring one day in August as a national shopping and retail holiday, and inviting consumers to shop for the best of Back-to-School on that day. The multi-platform initiative has garnered participation from more than 40 fashion, retail, and beauty brands, and included events and promotions in 45,000 retail stores and across 50 states.
Now in its fourth year, Teen Vogue has teamed with Simon, a global leader in retail real estate and home to the nation’s favorite shopping destinations, as the exclusive mall marketing partner of Teen Vogue Back-to-School Saturdays. Simon and Teen Voguewill collaborate to bring fashion content to malls around the country, including Arundel Mills, which will include a DJ, a photobox, fashion vignettes from leading retailers, a hair and beauty bar, flash tattoos, cupcakes and mocktails.
Teen Vogue and Simon have also produced a special eight-page style guide featuring trends for Back-to-School, as identified by Teen Vogue editors, with each profiled piece found at Simon. In addition, Simon will extend the section to a full-blown magalog, complete with a shopping guide of products, to be distributed at Arundel Mills as part of BTSS.
Further extending the partnership, Teen Vogue and Simon have chosen YouTuber Amanda Steele (@MakeupbyMandy24) to star in a series of shopping haul videos, showing how she shops Simon centers to achieve Teen Vogue’s three highlighted trends. The videos will debut just in time for the back to school shopping rush, with the content running across all Teen Vogue and Simon digital and social platforms.
P.S. Check out this cool E-Version of 8-page Arundel Mills Back-To-School Trend guide. So many great looks and the styling is on point! Hope to see you guys there! xoxo